The Dark Arts

One thing I've kept quiet about lately is that I'm currently trying to get a job in Political Communications, Public Affairs (i.e. lobbying), campaigns or Public Relations.

Since studying Art History - i.e the realtionship between cultural propaganda and power - I've spent a long time detesting PR and advertising, which I see as essentially interest led corporate/political propaganda that shapes the way people think, or at least interpret the world around them.

Now, the first thing that people usually say when I say this is that "people are not that stupid, you know." Quite right, but this article from De-Smog Blog has a great explanation of how this works.

So why would I want to go into this shady world?

A few reasons:
1. Know your enemy - I want to understand how this works and the best way to do that is from exprience.
2. Fight fire with fire - There are different kinds of public relations, and not all of them are bad. Every organisation needs communicators, including the ethical ones. I want to represent those causes/companies/organisations which benefit people and planet.
3. Be the change you want to see - I want to get involved with conscious communication (i.e. education) to counter act the un-conscious - not leading people by the nose but helping them think for themelves.
4. Nothing is black and white - There's people with good intentions in (almost) every company or organisation. It's important to work together to improve things rather than just complain about what other people do.
5. I wish to learn how to communicate rather than rant. It's much harder. ;)

So there you go.